France

Growth markets

Very dynamic food retail and DIY

  • Consumers are very open to new products
  • Unlike other countries, where they correctly say “the farmer does not eat things he does not know”.
  • Lively consumption: much better margins than in Germany
  • Both in food retail, DIY and in specialist markets: 75%
         - Lidl has enhanced its product range thanks to France
  • Food retail is difficult to access because a lot of investment needs to be made for advertising subsidies, discounts … except for the private labels house brands

The most important industrial sectors

  • Aerospace industry
  • Chemicals/pharmaceuticals
  • Automotive – railway construction
  • Synthetic materials industry
  • Electrical engineering and electronics
  • Timber industry
  • Food industry
  • Luxury industry