|1,7 % instead of the expected 2 %||1,9 % instead of the expected 2 %|
|Unemployment||6,1 %||4,8 %|
Companies are struggling to hire; they can no longer find human resources
|Budget balance||over 1,6%||over 1,2%|
Source : compilation
Germany represents the fourth largest economy in the world with a GNP of $3.677 billion compared to $2.583 billion for France, a differential of roughly 30%.
Germany is by far the most important economy in Europe and represents a strategic priority market for any French company.
|GNP in billions of $||2017|
Source : World Bank
|Industry share of gross value added||2015|
Source : Eurostat
Global market share
A small nation on average, Germany accounts for 8.2% of the global world market share, with growth of 8.5%. France represents 3% of the global market share, with growth of 6.7%.
Top 10 exporters of goods by country in 2017:
|1- China||12.8% market share, +7.9% growth in 2016;|
|2- United States||8.7% market share, +6.6%;|
|3- Germany||8,2% market share, +8,5%;|
|4- Japan||3,9% market share, +8,3%;|
|5- Netherlands||3,7% market share, +14,1% ;|
|6- South Korea||3,2% market share, +15,8% ;|
|7- Hong-Kong|| 3,1% market share, +6,5 %|
(share of re-exports 96.7%);
|8- France||3% market share, +6,7%;|
|9- Italy||2,9% market share, +9,6 %;|
|10- United Kingkom||2,5% market share, +8,6%.|
Top 10 exporters of commercial services in 2017:
|1- United States||14,5% market share, +3,8% growth in 2016;|
|2- United Kingdom||6,7% market share, +4,9%;|
|3- Germany||5,6% market share, +7,0%;|
|4- France||4,7% market share, +5,5%;|
|5- China||4,3% market share, +8,7%;|
|6- Netherlands||4,1% market share, +15,6%;|
|7- Ireland||3,5% market share, +19,6% (share of re-exports 96.7%);|
|8- Japan||3,4% market share, 6,7 %;|
|9- India||3,4% market share, +11,0%;|
|10- Singapore||3,1% market share, +4,3%.|
Source : Le Moci 2018
Export of goods – a global comparison for 2017
In 2017, China was by far the world’s largest exporter with $2,263 billion (a slight decline compared to 2015 when it recorded $2,275 billion). It is followed by the United States with $1,547 billion; both are large countries in term of surface area and population.
Germany, an average nation in size and population, remains on the podium as the third largest exporter with $1,448 billion compared to $535 billion for France, the latter placing 8th in the global ranking.
Source: International Labour Organization
Import of goods – a global comparison for 2017
The world’s largest importers in 2017 are the United States with $2,409 billion and China with $1,842 billion.
Germany is in 3rd place with $1.167 billion, which is testimony to their exceptional level of openness and disallows many to easily argue that business failures can be traced back to following a strict protectionist policy.
What’s more, no one can claim that Germany is an inaccessible market. This presents an opportunity that French companies must absolutely take advantage of.
The problem in Germany is not that it could be considered to have a closed economy, but rather that it is too open, if we can phrase it in this way. It is an openness that places a new market participant in competition with the entire world and which can only be overcome with a particularly well-crafted strategy.
By way of comparison, France imports goods and services are valued at $625 billion.
|The largest importers|
(in billions of $)
Source : WTO World Trade Organization
German trade balance (in billions of euros)
A continually increasing surplus: €244.9 billion in 2017.
In 2016, the country reached a new export record. Indeed, its exports accounted for 46.9% of GDP, compared to 20.4% in 1993. Imports amounted to 39.1% of GDP, which reflects its consistent level of openness. This results in a trade surplus of 7.8% of GDP.
|International trade Germany||Export||Import||Trade surplus|
Source: German Federal Statistical Office
Balance of services
We usually focus on the trade balance.
Services also represent a significant volume of trade
- United States , $762 billion
- Great Britain, $354 billion
- Germany, $296 billion
- France, 249 milliards
|Balance of services in 2017|
in billions of $
Source : WTO World Trade Organization