Gilles Untereiner ACCT
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Welcome to ACCT: Advising, Cross-border Coaching & Training

Germany and France are the two most important markets in Europe.

Whether it is the initial market tests, establishing a subsidiary in France, recruiting appropriate sales representatives or even acquiring a company: intercultural management is the key to success for any businessperson.

The French and Germans differ in their approaches from the Anglo-Saxons, yet even among themselves they employ opposing methods when it comes to:

  • Acquisitions and negociations
  • Leadership and motivation of sales representatives
  • Leadership and management

And this is where the experience of ACCT-Gilles Untereiner can help.

Only if you are aware of the cultural differences and varying mentalities in the business world – and even in private sphere – can you be assured that the any business activity in France or Germany will be conducted on a solid basis.

Experience has shown that sound knowledge of intercultural differences stabilizes business activities and thus provides for sustainable business success on the market. A prerequisite for smooth and successful business activities on the market is taking into consideration the country-specific characteristics and requirements, ways of thinking, and the rules of the game. Only in this way can you avoid any unwanted and exhausting misunderstandings and conflicts from the outset.

deutsch-französische Strategieberatung

ACCT-Gilles Untereiner, Kundenempfehlung

Taking into account intercultural parameters stabilizes business activities in foreign markets.

A number of measures are required as to ensure the cultural clash is avoided: The first step is drawing up a strategy that is approved by all managers to optimize marketing, sales, and distribution activities – this process should be deliberate and purposeful and is best done with the support of professionals.

References

Overview of ACCT-services:

Consultation and workshops

Consultation and workshops

All ACCT services address the development and implementation of solutions in the areas of strategy, sales, and management in the French- and German-speaking markets.

Read more about consultation and workshops

Coaching

Coaching

The term coaching is used as a generic term for different methods of consulting (individual coaching, team coaching, project coaching). At ACCT, coaching differs from classic consulting, because here the development of the coachee’s own solutions is promoted by helping them to help themselves.

Read more about coaching

Books

Books

Please find here all books about the franco-german business environment written by Gilles Untereiner.

Read more about the books

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Blog

Books

Finden Sie hier alle Veröffentlichungen von Gilles Untereiner über das deutsch französische Wirtschaftsumfeld

Strategie & Vertrieb in Frankreich

Frankreich lohnt sich

Handbuch für den erfolgreichen Export
Schwerpunkte: Vertriebsorganisation, Firmengründung und Firmenerwerb

Viele Unternehmen interessieren sich heute hauptsächlich für die boomenden Märkte der BRICS-Staaten und aufgrund der neueren Entwicklungen auch für die der sog. MIST- Länder.  Jedoch sollte man gemäß einem bekannten deutschen Sprichwort nicht in die Ferne schweifen, wenn das Gute doch so nahe liegt.

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DIFFERENCES CULTURELLES ET MANAGEMENT

Allemagne – Différences culturelles et Management

L’Allemagne est à la fois un marché et un modèle économique.
C’est un marché réputé difficile et il l’est en vérité du fait d’une industrie extrêmement performante et d’une ouverture internationale exceptionnelle.

Dans cet ouvrage nous évoquons les questions de : la définition d’une offre compatible avec le marché, les particularités de la prospection commerciale et notamment B2B, les stratégies de négociation, les étapes tactiques d’une négociation – contact – connaître – convaincre – conclure, le recrutement de commerciaux, les éléments de fidélisation qu’ils soient financiers ou non, la gestion de commerciaux – prévisionnel – définition d’objectifs – reporting – animation commerciale – leadership, les conditions de mise en place et d’exploitation d’une filiale, les conditions stratégiques et tactiques à du rachat d’une entreprise ou de la prise de participation, le management interculturel et l’intégration de structures reprises.

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Guide de l'implantation en Allemagne

Guide de l’implantation en Allemagne

Le marché allemand est un vrai relais de croissance pour les entreprises françaises. « Hier spielt die Musik » (c’est ici qu’il y a de l’ambiance) et ceci en particulier pour les entreprises dans des domaines technologiques. L’Allemagne est le «Coeur industriel de l’Europe», une machine économique incontournable. Ce pays était et demeure le premier débouché pour la France. Plus avant des chiffres prouvant ce fait.

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